Swift Media Group is composed of strategic thinkers, seasoned project managers, and creative production professionals with a diverse array of experiences and skills.

I started out in this business as a producer and I quickly learned that, to deliver great programs, I have to be an expert in my clients’ business as well as my own. Great work isn’t enough; the content must be targeted to meet our clients’ goals. Doing this successfully is how we’ve built our reputation. Swift Media Group is not just a provider, we’re a respected partner. We got there by achieving results.

My goal in video production has always been the same: Find a way to connect to the audience. Flashy video with no point-of-view is a waste of the clients’ money. And, managing a small business, I have no patience with wasting money, be it our client’s or ours. Whether producing a great video or making sure a company runs on all cylinders, you must think creatively, commit to the vision, and spend money judiciously. And finally, ultimately, have fun!

Twenty years ago, we used to call what we do business theater. Even though meetings can still be quite spectacular and theatrical, the important thing is assessing and creating the perfect blend of media for the message. The best part of our business is when your message has made an emotional connection with the audience that ultimately results in a positive change in their behavior.

In the fifteen years that I’ve been in the pharma business, I’ve had a few different titles. Sales. Product and Managed Care Marketing. Sales Training Management. These experiences help me bring global perspective because I not only understand what needs to be learned, I understand the perspective of the person who’s learning it. So, in addition to having a working knowledge of different therapeutic categories like cardiovascular, diabetes, anti-infectives, GI, urology, nutritionals, and devices, I also have a real field understanding of our audiences.

Before I joined Swift Media Group, I worked in marketing supply chain management for companies as diverse as Komatsu; Land O’ Lakes, Inc.; and Philip Morris, USA. By partnering with the sales and marketing teams, we created cost-saving programs to develop, produce, and distribute marketing materials and promotional items. So, I guess you could say that I bring an outsider’s perspective to our business. At Swift Media Group, I’m responsible for cultivating new business opportunities, managing high profile meetings, training projects, and communication campaigns.

No matter what I’m working on, I stay focused on the strategic process. Whether it’s helping small technology and medical device companies launch marketing campaigns, designing pricing strategies, or tackling complex healthcare challenges, I like to look at the big picture. That way, I can help my clients develop a pathway to their desired outcomes. From developing relevant, research-based strategies, to designing creative tactics, I love looking for the next big thing. I look for ways to employ innovative, cutting-edge technologies and developments. In the end, it always comes down to executing the plan, and ensuring a high quality effective end product.

I understand clients because I used to be a client. In fact, the favorite aspect of my last job was managing our national meeting. And I thought… if that’s what I really like to do, then why not do it full time? So about 10 years ago I joined Swift Media Group and have been having fun ever since. I think my experiences on the client side are a great asset because they help me understand the client’s perspective: what they want, what they need, and the unique challenges they face. I know what it’s like to juggle a dozen things at once… major sales and training meetings, videos, newsletters, brochures, traditional media, new media. It’s a lot. But the good thing is, now I get to help my clients do this. AND it’s exciting. Oh, and the picky eating thing? Let’s just say I have high standards.