Swift Media Group is composed of strategic thinkers, seasoned project managers, and creative production professionals with a diverse array of experiences and skills.

I started out in this business as a producer and I quickly learned that, to deliver great programs, I have to be an expert in my clients’ business as well as my own. Great work isn’t enough; the content must be targeted to meet our clients’ goals. Doing this successfully is how we’ve built our reputation. Swift Media Group is not just a provider, we’re a respected partner. We got there by achieving results.

My goal in video production has always been the same: Find a way to connect to the audience. Flashy video with no point-of-view is a waste of the clients’ money. And, managing a small business, I have no patience with wasting money, be it our client’s or ours. Whether producing a great video or making sure a company runs on all cylinders, you must think creatively, commit to the vision, and spend money judiciously. And finally, ultimately, have fun!

Twenty years ago, we used to call what we do business theater. Even though meetings can still be quite spectacular and theatrical, the important thing is assessing and creating the perfect blend of media for the message. The best part of our business is when your message has made an emotional connection with the audience that ultimately results in a positive change in their behavior.

“Not much happens in business until someone sells something. It’s that simple. There are those that contend that the day of the salesperson is over... that technology will replace people. The fact remains even in a global economy, people still want to deal with people. And as long as there is a human component, no one in business, regardless of position, can afford to look at their business through anything but the customer’s eyes. The sales call is still the most important interaction in business. Because until somebody sells something, nothing else really happens. The truth is that most sales people are made, they were not born to it. And the very best sales people have learned the skill and art of selling and continue to practice it. The key to successful sales training is to focus on creating behaviors that impact sales - and reinforcing it, again and again.”

I understand clients because I used to be a client. In fact, the favorite aspect of my last job was managing our national meeting. And I thought… if that’s what I really like to do, then why not do it full time? So about 10 years ago I joined Swift Media Group and have been having fun ever since. I think my experiences on the client side are a great asset because they help me understand the client’s perspective: what they want, what they need, and the unique challenges they face. I know what it’s like to juggle a dozen things at once… major sales and training meetings, videos, newsletters, brochures, traditional media, new media. It’s a lot. But the good thing is, now I get to help my clients do this. AND it’s exciting. Oh, and the picky eating thing? Let’s just say I have high standards.

Before becoming a Production Manager at Swift Media Group, I worked for six years at Takeda Pharmaceuticals in Leadership Development. Prior to that, I spent twenty years in the financial arena. The shift from “being the client” to now “serving the client” has allowed me to bring a unique and valuable insight when building strong relationships and partnering with our clients. Delivering the best possible results is what it’s all about!